My Work

Marketing • Communications • Sales Enablement

My background includes strategy, hands-on tactical execution, and bridging the gap between the two.

Additional work examples available upon request.

Marketing

I spent a decade creating marketing deliverables before seeking out my MBA.

Now, strategy development is my favorite part of the marketing process.

It was like morphing from a map lover to a cartographer.
A longtime multimedia journalist, I have an extensive history of audio-visual storytelling.

I love every part of the creative process, from storyboarding to grabbing my camera bag and directing a shoot to post-production.
While storytelling and brand strategy tend to get all the commotion, I realize modern marketers must have the data to back up their ideas.

That’s why I continue to add research, analytics, and visual presentation capabilities to my toolkit. I’m currently diving into SQL, Tableau, and Python.
Nothing will drive customers away faster than a bad website.
I have extensive experience working with website designers and developers on major projects, and I build and manage Wordpress and Squarespace sites.

Marketing Portfolio

Sales and Client Enablement

One of my most remarkable success stories is at “Gym X,” a boutique fitness business in St. Petersburg, Florida. I holistically redesigned our sales process to create a win for all stakeholders.

Business name redacted to protect privacy.